Whether it’s blogs, articles, or product pages, most people tend to skim the content they consume online. Grabbing someone’s attention is challenging when you’re competing with the entire internet. If you’re publishing anything on a website, providing an easy to read and enjoyable experience is first and foremost. A well-structured piece of online content follows standard search engine optimization rules that are both readable and entertaining. With the right tools and some essential writing tips, you can ensure your website content is enjoyed to its fullest.
Online Readability Guidelines
When writing online content, keep it short and sweet. If you’re going to take any advice in this article, make it this one. Your sentences should be clear, concise, and engaging in order to leave a lasting impression. Let your readers know exactly what they’re getting by placing important information on top, clearly labeled, front and center. Then simply follow these writing tips to make your content as readable as possible:
- Write short sentences: 12 to 20 words or less
- Keep paragraphs short: 5 sentences or roughly 6 lines maximum
- Separate your paragraphs with short headers or subtitles
- Minimize word repetition, a thesaurus is your friend
- Pick a font that’s easy on the eyes like Helvetica, Arial, or Verdana
- Be consistent with spacing and font size
Content Layout Basics
The goal is to make your content easy to read, understandable, and visually pleasant to the eye. During your editing process, try to break up your sentences and paragraphs into more digestible bite sizes. Remember, no one wants to read a wall of text or a long sentence where they get lost halfway through. Create distinct sections separated by bold headers or by adding text in blockquotes. When using images they should add to the reading experience, like visual representations of your content.
Style and Tone Tips
Before you start writing, make sure you know your audience because this will determine your writing style. Unless you’re writing about a very technical topic for a very niche readership, write clearly with easy to understand language. If you need to get more in-depth, make sure to preface with the necessary information and definitions for the layman. Use an active tone to get your point across in a shorter and direct way. This will make the intentions of your content clearer, therefore easier to read.
Be a Storyteller
You can’t just write statements and hope people will understand you. Follow a standard narrative structure with a beginning, middle, and end. Like a joke, you need a setup and then a punchline. Do this by using transition words like, “first of all”, “therefore”, or “thus” in order to keep the reader focused. When explaining a concept, give an example to add credibility and relatability to your content.
Readability Writing Tools
A program like the Hemingway App is a handy tool that scans and scores the readability of your content. You should use an online thesaurus to prevent repeating yourself too often. To improve your readability while writing, the WriteWay Writer App uses a Card system to help users structure their content. Easily rearrange your paragraphs and sentences with the Drag and Drop capabilities to make your content more readable. As a result, create better and more comprehensible narrative structures with minimal effort.
Making WriteWay Work for You
The WriteWay team is excited to show you all the new features and apps we are cooking up to help you create better content. Sign up for our Waitlist to get notified immediately when new products and features become available. Our tools help you streamline your workflow by providing a clean interface and dynamic document creation. Discover the WriteWay to get work done.